How much would you be willing to pay for oatmilk? If you want it, it is going to cost quite a bit. Keri Lumm reports.
This plant-based option launched Tuesday.
The locations carrying oat milk are:
- Starbucks Reserve Roastery in New York
- Starbucks Reserve Roastery in Seattle
- Starbucks Reserve store at the company’s Seattle headquarters
- Starbucks Reserve Bar in Seattle
- Starbucks Reserve Bar on Chestnut Street in San Francisco
It’s also available at three of Starbucks-owned standalone Princi bakeries in these cities:
- Seattle (Westlake Avenue)
- New York (Broadway)
The coffee chain isn’t new to oat milk, though. Starbucks said it’s been serving it in locations since January 2018.
“Oatmilk has gained popularity as a non-dairy milk alternative, offering a smooth and neutral flavor which complements both light- and dark-roast coffees,” the company said on its website. “When steamed, the milk creates a creamy and velvety texture, perfect for the classic latte and cappuccino espresso beverages.”
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The plant-based beverage market, which includes everything from nut milks to soy drinks, continues to grow. According to the research group Markets and Markets, it was an $11.16-billion industry in 2017 and is expected to hit $19.67 billion by 2023.
For example, the Swedish company Oatly launched its oat milk in the U.S. in 2017, quickly becoming The Next Big Thing. And, in December, Silk, best known for its almond milk, launched a line of oat milk.
If you’re just now hearing about oat milk, you may have been living under a rock…Veuer’s Chandra Lanier has the story.
Follow USA TODAY reporter Zlati Meyer on Twitter: @ZlatiMeyer
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