KFC wants to keep its secret recipe more secure than the Federal Reserve, so they’ve hired — or perhaps built — Colonel Robocop for the task. Buzz60’s Mercer Morrison has more.
KFC has a new celebrity playing Col. Sanders, but not a human star.
RoboCop, star of the iconic 1987 film and the 2014 remake, was chosen to portray the Louisville-based chicken chain’s founder Col. Harland Sanders because he – it? – has a special job to do: Safeguard KFC’s secret blend of 11 herbs and spices used in its Original Recipe Chicken.
The new ad campaign shows RoboCop carrying a special briefcase with an encrypted copy of the recipe from the company’s safe to Pionen, which KFC describes as a maximum security nuclear bunker in Stockholm run by the Swedish Internet service provider Bahnhof.
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“For decades, fried chicken fans have tried and failed to recreate the distinctive, sought-after taste of the Colonel’s secret recipe,” KFC U.S. chief marketing officer Andrea Zahumensky said in a statement. “Now, if you happen to survive the apocalypse, you can still enjoy Kentucky Fried Chicken. Makes perfect sense, right?”
The KFC-ified RoboCop has white hair with a matching mustache and goatee, glasses and a white dickey with a black string bow tie.
The original recipe is still in the KFC vault, protected by motion detectors and cameras, where it’s been since 1970, according to the company.
RoboCop is joining a pantheon of homo sapiens who’ve portrayed the Colonel, ranging from actors Ray Liotta and George Hamilton to comedian Jim Gaffigan and singer Reba McEntire.
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Kentucky Fried Chicken has teamed up with Cheetos to create a new sandwich. Keri Lumm reports.
Follow USA TODAY reporter Zlati Meyer on Twitter: @ZlatiMeyer
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